Apr 27, 2017
Shifting gears a bit compared to our normal guests, we had the
chance to speak with Elliot Gerard, the artist behind the imagery
used in LeBron James' "Zero Dark Thirty-23" Instagram post heading
into this year's playoffs. Since the upload, the piece has earned
800,000 likes, drawn 19,500 comments, and has become the Twitter
avatar for countless Cavaliers fans.
Elliot and I discussed his background, the idea behind the piece, his partnership with another artist to make the entire concept come to life, and the future of NBA and art culture as it continues to overlap more and more.
Please head over to WaitingForNextYear.com to see comments from his partner for the piece in addition to other pieces of his work. Please subscribe to the Waiting For Next Year podcast on iTunes - Stitcher - Google Play. Comment, leave a review, tell your friends.